Affiliate Marketing What is Affiliate Marketing?
Affiliate marketing is internet marketing that allows websites to share traffic and revenue using banner and text advertisements. Merchants who sell goods and services online pay commissions to website owners (Affiliates) for sending traffic to their site. Affiliates can earn and are paid commissions when one of the following events occur:
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Cost Per Sale (CPA) |
A visitor referred by the Affiliate purchases goods and services from the Merchant. This payment structure is referred to as - cost-per-sale or cost per acquisition (cpa).
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Cost Per Lead (CPL) |
A visitor referred by the Affiliate completes a form on the Merchants website. This is payment structure is referred to as - cost per lead (cpl) .
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Cost Per Click (CPC) |
A visitor to the Affiliates website clicks on a Merchants banner and visits the Merchants website. This payment structure is referred to as - cost per click (CPC).
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Cost Per 1000 Impressions (CPM) |
Merchants pay a set rate for the display of one thousand of their banners/advertisements. This payment structure is referred to as - cost per 1000 impressions (cpm). |
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